Creative Direction & Development

I work from the earliest stage of a brief to identify the strongest creative answer, shape the idea and assemble the right people to develop it.

My involvement can include creative strategy, concept development, treatments, directing, talent partnerships, commissioning and leadership of the wider creative process.

Rather than applying a fixed house style or existing production model, I build the creative approach around the individual brief, audience and ambition of the project.

I build a bespoke team around each brief, drawing on trusted creative, production and specialist partners in the UK and internationally. The structure follows the project, giving clients access to the right expertise without the unnecessary overhead of a fixed agency model.