How I Can Help
Creative Direction & Development
Original concepts, treatments, talent partnerships, campaign development and creative leadership for brands, agencies, entertainment companies and cultural organisations.
I work from the earliest stage of a brief to identify the strongest creative answer, shape the idea and assemble the right people to develop it.
My involvement can include creative strategy, concept development, treatments, directing, talent partnerships, commissioning and leadership of the wider creative process.
Rather than applying a fixed house style or existing production model, I build the creative approach around the individual brief, audience and ambition of the project.
I build a bespoke team around each brief, drawing on trusted creative, production and specialist partners in the UK and internationally. The structure follows the project, giving clients access to the right expertise without the unnecessary overhead of a fixed agency model.
“You killed it!”
Relevant Work
Shure × Jacob Collier
Creative Director / Executive Producer
A global creative campaign built around one of music's most inventive artists.
Red Bull
Creative Director / Executive Producer
Film and content developed in close collaboration with the Red Bull creative team.
Doritos × AMV BBDO
Creative / Executive Producer
Concept development, music and animation inside a major international agency environment.
Purpose-Led Storytelling
Creative Director / Executive Producer
Culturally relevant, socially engaged work — including LGBTQ+ stories, identity, representation and community.