MR ANDERSON
Shure × Jacob Collier — Creative Director / Executive Producer

Music

Shure × Jacob Collier

Client / Collaborator
Shure
Role
Creative Director / Executive Producer
Year
2023
Watch the work ↗

The Idea

Put the microphone where it belongs — inside the creative process, not in front of it. A campaign about how an artist actually hears the world.

The Work

Creative direction and executive production of a global campaign with Jacob Collier: film, performance capture, artist collaboration and a premium multi-market content system produced to broadcast standard.

What Made It Hard

Aligning an artist's studio schedule, an international crew and a global marketing calendar without diluting the creative idea.

The Result

Delivered across global markets and channels, with the artist collaboration becoming a reference point for the brand's creative work in music.

You killed it!
Brooke GiddensGlobal Marketing, Shure