
Music
Shure × Jacob Collier
- Client / Collaborator
- Shure
- Role
- Creative Director / Executive Producer
- Year
- 2023
The Idea
Put the microphone where it belongs — inside the creative process, not in front of it. A campaign about how an artist actually hears the world.
The Work
Creative direction and executive production of a global campaign with Jacob Collier: film, performance capture, artist collaboration and a premium multi-market content system produced to broadcast standard.
What Made It Hard
Aligning an artist's studio schedule, an international crew and a global marketing calendar without diluting the creative idea.
The Result
Delivered across global markets and channels, with the artist collaboration becoming a reference point for the brand's creative work in music.
“You killed it!”


