Selected Work

Shure AONIC FREE charging case in focus with Jacob Collier working at his keyboard behind it

Shure × Jacob Collier

2023

Director / Executive Producer

A global campaign placing Shure's AONIC FREE earphones inside the creative world of Grammy Award-winning musician Jacob Collier.

Red Bull Reign

2022

Executive Producer / Creative Lead

A live-action and VFX-led campaign giving Red Bull Reign, the brand's global 3x3 basketball tournament, a contemporary visual identity for a new generation of players and fans.

Animated character kissing a Doritos chip in the Ketchup Kiss music video

Doritos: Ketchup Kiss

2021

Creative Director / Executive Producer

An original 1980s-inspired power ballad and animated music video celebrating Canada's much-loved and occasionally elusive Ketchup Doritos.

Fatal Fury: City of the Wolves in Times Square screen graphic at the New York boxing event

The Ring × Fatal Fury

2025

Creative Director / Executive Producer

Creative direction and executive production for an international entertainment campaign spanning two major boxing events, a global video-game launch and live activations with KSI and IShowSpeed.

Documentary portrait still exploring community, identity and social change

Creative Production Across a Transforming Region

2024—2025

Creative Strategy / Executive Production

Creative, commercial and production leadership for organisations contributing to large-scale cultural and economic transformation.

Independent bookshop owner at work in a Welsh smart towns programme

Smart Towns / Welsh Government

2020—2022

Creative Strategy / Innovation

Digital innovation, place, community and technology — approached as a creative problem.

Performer in the Songbird immersive project developed with Wales Millennium Centre

Immersive Development

In development

Creative Development / Executive Producer

Original immersive and experiential projects developed with one of Wales's leading cultural institutions.

Feature Development

Ongoing

Creative Development / Producer

Developing original feature projects exploring music, identity, place and British cultural history.

This Is Dire Times

2021

Director / Producer

A dairy producer in Carmarthenshire, facing closure in the aftermath of the pandemic.

Music-led portrait still from a purpose-driven storytelling collaboration

Purpose-Led Storytelling

2020—2024

Creative Director / Executive Producer

Culturally relevant, socially engaged work — including LGBTQ+ stories, identity, representation and community.

Musician playing a piano outdoors in misty mountain woodland

Music & Entertainment

Foundations

Creative Commissioning / Producer

Music videos, artist campaigns, creative commissioning and entertainment marketing.