
Culture & Purpose
Cultural & Economic Transformation
- Client / Collaborator
- Confidential — Middle East
- Role
- Creative Strategy / Executive Production
- Year
- 2024—2025
The Idea
Transformation on this scale is only understood through stories. The work is deciding which ones, told by whom.
The Work
Creative strategy, film and storytelling frameworks, international creative talent identification and production structures for national investment, cultural and destination initiatives.
The Result
Long-term advisory and production relationships supporting how change of this scale is communicated internationally.


