AI and the Value of Taste

When execution gets cheap, judgement becomes the product.

The interesting question isn't whether the tools can make images. They can. It's what happens to a creative economy where the cost of a first draft approaches zero.

What's left is selection: knowing which of a thousand outputs is the one worth building, and why. That's taste, and taste is still made the slow way — by seeing a lot of work, and being responsible for a lot of decisions.

The craft doesn't disappear. It moves upstream, into what gets chosen and who gets trusted to choose.